From 21st April 2015, Google will be introducing a new algorithm designed to offer relevant search results to visitors – dependant on the device they are visiting your website on. This new algorithm has been designed to favour websites if are ‘mobile-friendly’ – in other words, if they offer a good user experience on a mobile phone or a tablet such as an I-Pad.
The phrase ‘mobile-geddon’ has been coined as this change in approach by Google could spell ranking disaster for business owners whose websites are not mobile friendly.
Why is this happening?
Nowadays everyone, young and old, is using mobile technology to access all aspects of the web – and Google are very aware of the need for effective search results in these environments. This is the first real evidence of this awareness translating to active weighting on mobile searches based on user experience.
With 98% of the search engine market share, it is vital for Google to maintain its position as the leading search engine and as such they need to search results tailored to each user’s device, search term and relevancy. So, if you are looking for a website on your mobile phone, Google will return websites in the results that look good and are easy to use on a mobile phone. If you are a user of the internet, you will know how frustrating it is to find your favourite website is almost impossible to navigate on your phone, either because it’s so tiny on screen, or touch gestures don’t work, or similar issues.
To quote Google – ‘When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns’.
So, is your website mobile-friendly??
Is your website going to feature in mobile searches? Or it is going to become invisible?
You can check using the Google mobile friendly web tool and enter your URL. This will tell you if your site cuts the mustard – and if it doesn’t, the results will tell you what the issues are….
And, of course, if you are concerned that your website is not optimized for mobile or recently you have noticed a sudden drop in traffic – call us to discuss how we can help – all the websites we are working on now are mobile-friendly websites and we have lots of experience in this area.
Don’t let mobilegeddon ruin your search engine rankings!